Giving & Donating
The Second Gift Is the One Fundraisers Care About
Acquiring a donor costs money that only the following donations repay. That single fact shapes almost everything a charity does…
Giving & Donating
Where money goes, what to give, and giving in a way that actually helps.
21 articles · updated August 11, 2026 · page 2 of 2
Giving & Donating
Giving to a Disaster Two Months After It Leaves the News
Emergency appeals raise most of their money in the first fortnight and spend most of it a great deal later. That mismatch is what…
Giving & Donating
What Happens When an Appeal Raises More Than It Asked For
An oversubscribed appeal sounds like an unambiguous success. For the organisation holding the money, it is frequently an…
Giving & Donating
The Crowdfunding Page and the Registered Charity Are Not the Same Instrument
Both take your card details and both feel like giving. What sits behind them differs in regulation, accountability and what happens…
Giving & Donating
Sponsoring a Child, a Goat or a Well: What the Metaphor Hides
Proxy gifts turn an abstract donation into something a donor can picture. The picture is usually a marketing device wrapped around…
Giving & Donating
Why Charities Keep Writing to You After You Gave Once
The letters, the emails and the phone call are not a failure of manners. They are the visible end of an economic model that only…
Giving & Donating
Giving Anonymously and What It Costs the Organisation
Anonymity is a legitimate choice and a slightly expensive one. Understanding what the charity loses lets you keep the parts that do…
Giving & Donating
Donating Shares, Property and Other Things That Are Not Cash
Non-cash gifts can be worth more to both sides than the equivalent money. They can also land a small charity with an asset it…
Giving & Donating
The Sponsored Walk, the Raffle and the Bucket: Fundraising Formats Compared
Every fundraising format has a different cost per unit raised and a different failure mode. Choosing one for the wrong reason is…